Business Law Seminar: Strategic Legal Design Meets AI: Challenges and Opportunities

AI related strategic positions, challenges and developments of
public and private sector in Estonia

Tanel Kerikmäe
Professor of European Legal Policy and Law & Technology, Tallinn University of Technology

Estonia is known as one of the flagship ecosystems for digital society and e-governance. Using AI
brings a new dimension to many aspects, such as having a sustainable roadmap for AI based
innovation that effectuates co-creation by both - government agencies and ICT cluster. When the
first governmental AI strategy was born before European AI Act and focused on domestic market,
empowering the State, then new trends are directed to build trust between relevant stakeholders
(including end-users, academia, and NGOs) and elaborating visions that would bring the ambitions
to the new level. The presentation will present these visions together with emerging concerns.

Introducing Strategic Legal Design (SLD)

Marika Salo-Lahti
Associate Professor (tenure track), University of Vaasa
Helena Haapio
Associate Professor, University of Vaasa | Contract Strategist, Lexpert ltd

Legal design is gaining recognition across continents and industries. In business,
its true potential lies in its strategic application. Rooted in strategic design, SLD not
only improves legal communication, but also transforms legal instruments into
active tools for articulating, aligning and implementing strategic goals - making SLD
a driving force for real business and societal impact.

The Future of Corporate Sustainability:
Legal Design for Compliance, Engagement and Beyond

Ebru Metin
Early Stage Researcher, Tallinn University of Technology

As corporate sustainability regulations impose increasing obligations on businesses, ensuring
compliance while fostering meaningful stakeholder engagement remains a challenge. Legal design
offers a human-centered approach to simplify regulatory complexity, enhance transparency and promote
proactive engagement in sustainability governance. This presentation explores how legal design
methodologies can help organizations navigate sustainability obligations more effectively. By integrating
legal design principles, companies can improve regulatory compliance, build trust with stakeholders and
drive sustainable business practices. This presentation also reflects on what could lie ahead, exploring
possibilities beyond current and suggested practices to envision the future of corporate sustainability.

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