Dissertation: Tuija Pitkäkoski (Marketing)

The public examination of Lic.Sc. Tuija Pitkäkoski’s doctoral dissertation “Elämysperusteisen ruokapalvelutapahtuman tuottamisen konseptointi. Teemallisuus, prosessimaisuus ja kokonaisvaikutelma markkinoinnin johtamisen haasteena” will be held on Friday 28 August at 14 o´clock in auditorium 2 (Frami B, Seinäjoki). The field of dissertation is marketing.

Professor Peter Björk (Svenska Handelshögskolan) will act as opponent and professor Harri Luomala as custos. The examination will be held in Finnish.

Public display (“nailing”) will be held on Monday 17 August at 12 o’clock (Tervahovi). After that the dissertation is available at the information desk (Tervahovi).