Hannu Makkonen

Hannu Makkonen
Professor in Marketing
D.Sc.
University of Vaasa > School of Marketing and Communication > Marketing

Contact

hannu.makkonen [at] uwasa.fi
+358294498102
Ankkuri 1. krs

Introduction

I am Professor of Marketing at University of Vaasa. My expertise and research interests lie in the areas of organizational innovation adoption, industrial networks and relationship dynamics, innovation ecosystems, service and value creation, and dynamic capabilities. I look forward to opportunities for academic research on the respective areas to contribute academia, business practice and society.

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Publication year Publication Authors
2025 What drives firm power across multiple levels of B2B analysis? Structured systematic literature review Mitręga, Maciej; Wegner, Douglas; Faccin, Kadigia; Makkonen, Hannu; Siemieniako, Dariusz
2025 What drives firm power across multiple levels of B2B analysis? Structured systematic literature review Mitręga, Maciej; Wegner, Douglas; Faccin, Kadigia; Makkonen, Hannu; Siemieniako, Dariusz
2025 Prosumer flexibility as an enabler for ecosystem value co-creation: A resource integration approach from the Finnish electricity markets Rahman, Nayeem; Rabetino, Rodrigo; Rajala, Arto; Makkonen, Hannu
2025 Prosumer flexibility as an enabler for ecosystem value co-creation: A resource integration approach from the Finnish electricity markets Rahman, Nayeem; Rabetino, Rodrigo; Rajala, Arto; Makkonen, Hannu
2024 Empowering value co-creation: Product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; Karjaluoto, Heikki

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