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School of Marketing and Communication
The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.
In an operating environment pressured by digitalisation, globalisation and the lack of sustainability, the success of organisations requires customer-oriented and interactive operating models. In our school, marketing is seen to extend beyond individual customer relationships to building the well-being of people and communities. Ecological, social and economic responsibility are our perspectives on business. We look at the interaction between people and organisations from the perspective of user experience, discourses, and constant change.
We have three research groups in our school:
- International Business and Marketing Strategies
- Marketing and Consumption Research
- Communication Studies
In our research, we often address the challenges of societal and/or business change in a solution-oriented and interdisciplinary way. Thus, digitalisation, sustainability, innovation, value (co)creation, systemicism and sustainable development are strongly represented perspectives in our research. Our research is internationally networked, productive and valued by the scientific community.
Education
The cornerstones of our education are the latest research knowledge, working practices and advanced pedagogical methods. The special features of our nationally awarded teaching are courses based on experiential learning and multidisciplinary and international cooperation. Our degrees develop work-relevant skills and specialised expertise.
We emphasise creative problem-solving, responsible decision-making and analytical thinking. These abilities enable you to build successful careers in demanding expert and management roles in numerous specialisations in communications, marketing, and international business.
Bachelor's Programmes
Tuition Finnish
- Bachelor's Programme in Economic Sciences, subjects
- Marketing management
- Digital marketing
- International business
- Bachelor's Programme in Communication Studies
Master's Programmes
Tuition in English
- Master's Degree Programme in International Business (EFMD accredited)
Tuition in Finnish
Doctoral Programme
News and events
Research projects
| Project | Duration | Funders |
|---|---|---|
| Development of the regional energy system in Ostrobothnia | - | EU - Just Transition Fund (JTF), Esse Elektro-Kraft Ab, University of Vaasa, Aktion Österbotten |
| STOPP | - | EU - Horizon |
| Multifaceted Ripple Effects and Limitations of AI-Human Interplay at Work, Business, and Society (SYNTHETICA) | - | Research Council of Finland |
| Boosting Space Business – the Aurora Region Space Economy Ecosystem | - | EU - Interreg Aurora, Lapin liitto |
| Sustainable and responsible food province | - | EU - European regional development fund ERDF & ESF (2021-2027), Etelä-Pohjanmaan liitto |
| Organizing REKO | - | Foundation for Baltic and East European Studies |
| NATUREACH – Nature Reachable for all | - | EU - Interreg Aurora, Region Västernorrland, Lapin liitto |
| Emotional Experience of Privacy and Ethics in Everyday Pervasive Systems (BUGGED) | - | Research Council of Finland |
| Short videos as news sources for young people (Lyhytvideot nuorten uutislähteenä) | - | Helsingin Sanomain Säätiö |
| Twin Revolution | - | Erasmus+ |