Erwan Mouazan

BACKGROUND AND CURRENT POSITION

Erwan Mouazan, PhD in Business Administration, is  a post-doctoral researcher at the University of Vaasa, Finland. Beyond academia, Erwan has 20 years' experience in sustainability consultancy for public and private organizations. He combines practice with research focusing on circular business model innovation. Erwan has developed various capacity-building programmes around sustainability and circularity through different European Commission founded projects. He regularly lectures at Master's degree and MBA levels.

RESEARCH INTERESTS

Erwan's research is situated in the fields of sustainability, business model innovation and business networks. His works has focused on exploring the challenges related to the transition to a circular economy from a business model innovation perspective. Currently, he's studying reusable packaging systems in FMCG sector,  focusing on the role of rapid experiments in circular business model innovation as well as circular ecosystem governance.

RESEARCH PROJECTS

Twin Revolution (2022-2024)

4everPack - Circular business from reusable packaking for fast moving consumer goods (2021-2023)

TEACHING

Masters level

- Marketing in Industry Disruptions

eMba

- Energy policy and renewable energy management

Visiting faculty member at Politecnico di Milano (Italy)

- Sustainable service design

RECENT PUBLICATIONS

Sundqvist, H., Åkerman, M., Petänen, P., Lahtinen, J., & Mouazan, E. (2024). From niche support to system building—Perceptions of the transformation potential of policy measures on packaging reuse. Environmental Innovation and Societal Transitions, 52, 100896.

Tenhunen-Lunkka A, Pennanen K Balatsas Lekkas A,  Minna S  Hylkilä E , Sundqvist H, Palola S Lahtinen  J,  Petänen P (2024) Implementing a circular business model for reusable packaging: multidisciplinary learnings from reusable pizza packaging ? Sustainable Production and Consumption

Mouazan, E. (2019). Managing Circular Business Models: Essays on Customer Value Creation, Dynamic Capabilities and Value Networks in the Circular Economy.

Mouazan, E. (2019). Lectio praecursoria: Managing Circular Business Models: Essays on Customer Value Creation, Dynamic Capabilities and Value Networks in the Circular Economy. Kulutustutkimus. Nyt, 13(2), 66-70.

Conference papers

J.J. Ortega Gras, M.V. Gómez Gómez, E. Mouazan, P. Dufkova, A. Muñoz Puche, M. Muñoz Martí (2024) DEVELOPMENT OF INNOVATIVE VOCATIONAL EDUCATION RESOURCES TO DRIVE DIGITAL AND GREEN TRANSITION IN THE MANUFACTURING INDUSTRY, EDULEARN24 Proceedings, pp. 4718-4727.

Mouazan E, 2017 A Typology of Customer Value Creation in Circular Business Models.  2nd International Conference on New Business Models , Graz, June 20-23, 2017

Mouazan E, 2019 A value network perspective on circular business models: lessons from five case studies Nordic Academy of Management 2019, in Vaasa 22-24 august 2019

Mouazan, E 2019 An integrated circular business model typology based on consolidated circular economy principles  In Proceedings of the 19thEuropean Roundtable for Sustainable Consumption and Production (ERSCP 2019) Institute for Sustainability Science and Technology, Universitat Politècnica de Catalunya, Barcelona, 15-18 October 2019

Ortega Gras, J.J.; Garrido Lova, J.; Muñoz Puche, A.; Mouazan, E.; Gómez Gómez, M.V.; Rodriguez Fuentes, J.; Rajala, A.Joint Curriculum Design on Circular Economy Practices Within the Furniture Industry for a Vocational Education Training. InProceedings of the 15th International Technology, Education and Development Conference, Online Conference, 8–9 March 2021;pp. 1227–1237

Martínez, R. O., Souto, R., Sivevska, N., & Mouazan, E. (2021). E-LEARNING PLATFORM OF ECO-DESIGN IN TEXTILE AND FASHION SECTORS TOWARDS A CIRCULAR TEXTILE. In The International Scientific Conference eLearning and Software for Education (Vol. 3, pp. 72-79). " Carol I" National Defence University.

Mouazan, E. (2016). Understanding circular business models: drivers, obstacles and conditions towards a successful transition.

Non reviewed publications

Lingås, D. B., & Mouazan, E. (2022). Community of Practice. REFLOW Project. REFLOW Deliverable Vol. WP6: Capacity Building and Knowledge Transfer No. D6.2 https://doi.org/10.5281/zenodo.6594677

Martelloni, L., Juarez, M., Bourdon, S., Jusic, I., Mouazan, E., Niaros, V., Diez, T., Muñoz, P., & Ahmed, Z. (2019). The REFLOW Handbook. REFLOW Project. Deliverables from the REFLOW Project Vol. WP4: Governance and Urban Strategies on Circular Economy No. D4.1 https://zenodo.org/record/3588252/files/REFLOW_D4.1_The_REFLOW_Handbook_v1.0.pdf?download=1

Van Den Abeele, P., Ansenne, A. S., Jégou, F., Gouache, C., Lois, M., Mouazan, E., ... & Payen, L. (2014). TRANSITIONING TO FUNCTIONAL ECONOMY AND PRODUCTSERVICE SYSTEMS IN AN URBAN CONTEXT. Public report.

Jégou, F., Gouache, C., Mouazan, E., Ansenne, A. S., Libermann, J., & Abeele, P. (2013). PSS Toolkit–Development of innovative business models for product-service systems in an urban context of sustainable transition. IBGEBIM, Brussels, Belgium.

Joachain, H., Hudon, M., Mouazan, E., Charouk, J., & Lietaer, B. (2009). Etude sur les expériences de systèmes visant à encourager des comportements spécifiques au moyen de monnaies complémentaires. Report for Brussels Environment, 61pp.

More of my publications:

ResearchGate

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