New Professor of Practice Elina Melgin brings strong expertise in responsible and impactful communication
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Elina Melgin, PhD has been invited to join the University of Vaasa’s School of Marketing and Communication as a professor of practice, focusing on strategic responsibility and social impact communication. This part-time position has a fixed term of three years.
As well as contributing to teaching and research in her field, Elina Melgin will also be involved in various university-level projects, such as the art project of the new campus.
Melgin defended her doctoral thesis on cultural nation image at the University of Helsinki in 2014. She became a docent in the History of Political Communication at the University of Turku in 2021.
In terms of her background, Melgin is a versatile working life-oriented specialist. She worked as the CEO of ProCom – the Finnish Association of Communication Professionals & ProCom Ltd for 17 years. During that time, she served as a spokesperson of the entire communications industry not only in Finland but also internationally on the board of directors of the Global Alliance, the umbrella organisation for the field. After leaving her position in autumn 2022, she became an entrepreneur and has worked as a senior advisor for various organisations, such as T-Media, which is known for its Reputation & Trust method. Elina Melgin has hands-on experience in communication from both a listed company (Nokia Oyj) and the academic world (University of Art and Design Helsinki). She has led and produced award-winning communication projects and products. In 2022, she received the ProCom award “Elämäntyöpalkinto” for her life-long career in communication. Elina Melgin’s versatility shows in the fact that she is also a prolific painter whose works have been displayed in numerous art exhibitions.
– Elina Melgin has a multidisciplinary background and as a result wide-ranging networks, which will serve the University of Vaasa well, says Rector Minna Martikainen.
– During her career, Melgin has boldly combined business, culture, communication and research. I warmly welcome her to our dynamic and open-minded community.
– Communication, responsibility and influencing permeate all business areas and organisational forms. Communication is used to steer the community towards its goals. Therefore, it is always strategic in nature, says Elina Melgin.
– As I am very happy to take up my new position at the University of Vaasa, I am inviting everyone to engage in multidisciplinary cooperation. Open dialogue lays the foundation for shared interests that pave the way to success, not only for the academic community but also for its partners.
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