Maria Eronen-Valli

PhD researcher (in a project funded by the Research Council of Finland "Shifting Investment Cultures in Digital Spaces")

Link to my ORCID profile: https://orcid.org/0000-0002-1230-1551

Research interests: digital rhetoric (particularly marketing in digital spaces, both organizations and ifluencers as well as their cooperation), self branding, visual rhetoric, genres and interdiscursivity in communication, net scams, media literacy, ethics and moral aspects of communication

The most relevant English-language publications:

Eronen-Valli, Maria (2024). Interdiscursive resistance by Ukrainian companies: Wartime fundraising on Kickstarter as commercial and societal rhetoric. Discourse & Communication, 0(0). https://doi.org/10.1177/17504813241293072#mce_temp_url#

Eronen, Maria (2014). It's so wrong yet so funny': celebrity violence, values and the Janus-faced cultural public sphere online. Celebrity Studies 5: 1-2, 153-174. https://doi.org/10.1080/19392397.2013.816113.

Eronen, Maria (2013). Moral argumentation as a rhetorical practice in popular online discourse: Examples from online comment sections of celebrity gossip. Discourse & Communication 8: 3, 278-298. https://doi.org/10.1177/1750481313510818.

Recent conference presentations in English:

Eronen-Valli, Maria (2024). Just investing? The ideograph of 'investment' in feminine influencers' rhetoric in a context of crowdfunding. Denver, USA, Rhetoric Society of America Conference (Just Rhetoric), 5/25/24.

Eronen-Valli, Maria & Salojärvi, Virpi (2024). Victims or survivors? Visual rhetoric in crowdfunding campaigns in times of crisis. Helsinki Photomedia, 4/12/2024.

Eronen-Valli, Maria (2023). The role of visual rhetoric in crowdfunding discourse in times of crises. Presentation in ADDA (Approaches to Digital Discourse Analysis) in Klagenfurt, Austria. 10/13/2023.

Eronen-Valli, Maria (2023). Fundraising as emotional and political action: Rhetoric in crowdfunding campaigns of Ukrainian companies during the wartime. Presentation in Nordmedia in Bergen, Norway. 8/9/2023.

Publications in Finnish (see this page in Finnish: change language at the top right of the page or see the translated titles in my ORCID profile: https://orcid.org/0000-0002-1230-1551)

Publications and expert tasks