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Katariina Sorvari
Doctoral Researcher
School of Marketing and Communication, Marketing
firstname.lastname@uwasa.fi
+358 29 449 8731
BACKGROUND CURRENT POSITION
I hold an MSc degree (Econ. & Bus. Adm.) from University of Vaasa (Finland). Currently I am working in the position of Doctoral Researcher at the University of Vaasa.
RESEARCH INTERESTS
My research is situated in the fields of consumer research and marketing, focusing on moral consumption, online communities, and consumption practices. In my dissertation, I explore the habituation of vegan food consumption practices and what role other people and cultural context plays in it. I mainly use qualitative and interpretative research methods.
TEACHING
Bachelor's level:
- Consumer Behaviour (teaching assistant)