Meaningful Marketing Education

Our mission is to advance meaningful marketing education through research. Our work explores how marketing and sales are taught and learned, emphasizing innovative pedagogical approaches that foster creativity and critical thinking, and engage learners deeply. We focus on developing marketing competencies essential for addressing the dynamic challenges of society through transformative learning.

We examine how education prepares students for professional success while shaping them into ethical contributors to society, and how artificial intelligence in marketing education can revolutionize teaching and career preparation. We seek to publish our research results in high-quality academic journals and foster academic discussion on marketing education. 

We offer a vibrant environment for doctoral candidates interested in advancing meaningful marketing education and marketing faculty development. Our research investigates how to create innovative and engaging learning experiences that prepare students to succeed in a rapidly changing world. You may explore critical areas such as marketing and sales competencies, transformative learning, and the integration of artificial intelligence into education.

We aim to understand how marketing can be taught to inspire ethical, impactful professionals to be ready to meet societal and industry needs. As a PhD candidate, you will collaborate with experienced researchers and actively participate in shaping the future of education in marketing. 

Our research is dedicated to advancing meaningful marketing education by bridging the gap between academia and practice. Our research focuses on creating innovative approaches to teaching marketing, developing essential competencies, and fostering transformative learning experiences that prepare students to become ethical, responsible professionals. We are particularly interested in how marketing education can meet the evolving needs of businesses and society. We welcome collaboration with businesses and organizations to co-develop research, share insights, and create impactful research-based education. Together, we can shape the future of marketing education and prepare professionals who are ready to meet upcoming challenges. 

The research program is led by Senior University Lecturer Minna-Maarit Jaskari.

Contact Information
Email: minna-maarit.jaskari@uwasa.fi