School of Marketing and Communication

The School of Marketing and Communication is a truly multidisciplinary community in which the challenges of business and society are viewed from the perspective of the individual, culture, and business. Our research and education focus on three areas: international business, marketing, and communication.

In an operating environment pressured by digitalisation, globalisation and the lack of sustainability, the success of organisations requires customer-oriented and interactive operating models. In our school, marketing is seen to extend beyond individual customer relationships to building the well-being of people and communities. Ecological, social and economic responsibility are our perspectives on business. We look at the interaction between people and organisations from the perspective of user experience, discourses, and constant change.

We have three research groups in our school:

• International Business and Marketing Strategies
• Marketing and Consumption Research
• Communication Studies

In our research, we often address the challenges of societal and/or business change in a solution-oriented and interdisciplinary way. Thus, digitalisation, sustainability, innovation, value (co)creation, systemicism and sustainable development are strongly represented perspectives in our research. Our research is internationally networked, productive and valued by the scientific community.

Bachelor's Programmes

Tuition Finnish

• Bachelor's Programme in Economic Sciences, subjects
  • Marketing management
  • Digital marketing
  • International business
     
• Bachelor's Programme in Communication Studies

Master's Programmes

Tuition in English

• Master's Degree Programme in International Business (EFMD accredited)

Tuition in Finnish

• Master's Programme in Marketing Management
• Master’s Degree in Technical Communication
• Master’s Degree in Communication

Doctoral Programme

• Doctoral studies in business studies
• Doctoral studies in social sciences