Joni Salminen
Associate Professor (tenure track)
School of Marketing and Communication, Marketing
firstname.lastname@uwasa.fi
+358 29 449 8675
Wolffintie 34, 65200 Vaasa
Ankkuri 1. floor
Ankkuri 1. floor
Topics: User personas, human-computer interaction, AI in marketing, Quantitative UX
Methods: Mixed methods, experiments, user studies, eye-tracking, machine learning