Sustain-a-bite

Co-funded by the European Union logo

The project addresses dual challenges in today’s food systems: promoting healthier diets and reducing environmental impacts. European diets are nutritionally imbalanced, with high animal protein consumption and low dietary fiber, while existing plant-based foods often rely on highly refined ingredients with additives and low nutritional value.

Sustain-a-bite aims to overcome these issues through innovative, sustainable, and minimal processing methods to create nutritious, tasty, and affordable plant-based foods, aligning with the EU Green Deal’s Farm2Fork Strategy.

By collaborating with stakeholders across the food value chain—producers, manufacturers, retailers, researchers, authorities, and consumers—the project fosters innovation, drives market adoption, supports inclusive local food systems, and promotes healthier lifestyles for a sustainable future.

Duration
Project duration
-
Budget
External funding for the University of Vaasa
251 000€
Total budget
5 600 000€
Units and groups
Project actors at the University of Vaasa
Marketing and Consumption Research
Marketing and Communication
Personnel
Principal investigator at the University of Vaasa
Researchers
Contact persons
Organisation coordinating the project
Funding partners